Business Plan - Your business

Once you have provided this information, move onto the general market overview as it will provide an understanding for those not familiar with the specific sector of business.

You should then explain the details about your business. Consider and list:

Form of incorporation. Are you going to trade as a partnership, a limited company, a public company or simply as a sole trader.

Type of Business: Service, trader, manufacturing, charitable, etc.

What are your products

How your business is going to be profitable and at what point this will occur.

How the competition and market environment will affect your business and identify the goals of the business and explain the unique elements that make your business different. Say why you want to be in business!

If your business is location specific explain why your chosen location is beneficial.

Your exit plan, or how your investors will get their money back. This could by through sale of the company, floatation etc.

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